The ELLE ipad started with a really nice concept, how to translate the printed magazine to the digital world. Ipad was just realised in Brasil, so everything was new and exciting.
I wasn't part of the visual concept from the beginning, because during these process I was working part time as an intern and finishing my graduation theses. So my focus was the just printed magazine.
After my graduation, I started working as a jr designer. Was a hard and exciting journey, because at this point I was working full time in both medias.
We tried to always bring some sparkling to the ipad version, interaction was the way that we found to be a special touch for it. But we fail in many things, as it was really near for us, we tried to copy the magazine instead to create a proper digital product.
I'm put this project in my portfolio because I learned a lot with it.